PENGARUH SARANA PRASARANA, BIAYA, DAN LOKASI TERHADAP MINAT WALI MURID DALAM MENYEKOLAHKAN ANAKNYA DI SEKOLAH DASAR (STUDI DI SD ISLAM DARUNNAJAH JAKARTA)

Abstract

This study aims to analyze the influence of facilities, costs, and location on parents’ interest in enrolling their children at SD Islam Darunnajah Jakarta. The research method employed is quantitative with an associative approach. Data were collected through questionnaires distributed to 96 respondents who were parents of first-grade students in the 2023/2024 academic year. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that the variables of facilities and location have a positive and significant influence on parents' interest, while the cost variable does not have a significant effect. The R² value of 64.1% suggests that the three independent variables collectively explain a substantial proportion of the variation in parents' interest. These findings imply that improving facilities and ensuring a strategic and safe school location can enhance enrollment interest among prospective students.